Moka espresso pot pioneer and marketer, Renato Bialetti, died in February and was laid to rest. (Read the GVI article HERE) But he was not laid to rest in the way most Catholics are in Italy... With the deceased body being viewed and kissed by all, a procession to the cemetery on the outskirts of town, and the coffin placed into a concrete mausoleum with a photo of the person on the front plaque.
You see, Alfonzo Bialetti, Renato's father, was the inventor of the Moka pot, but it was Renato who was the genius responsible for marketing the Moka as the world knows it today. It was his huge mustache that inspired the little character that is emblazoned on every Moka pot sold in the world. He is the one responsible for marketing the Moka to people outside of Italy and Europe.
We all hope he will rest in eternal peace, that is, if all that espresso doesn't keep him up.
Every time we pick up a Moka pot we'll imagine him inside...
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